Hey there!
Exciting news coming out from Salesforce! They just unveiled Marketing Cloud Growth, a game-changing edition tailored for small businesses, designed to turbocharge growth efficiently using CRM, AI, and data. This innovation seamlessly integrates marketing automation with sales, service, and commerce, all within Salesforce’s trusted customer platform, Einstein 1.
But here’s the real kicker: Salesforce is making it even easier for marketers to harness the power of AI with their Data Cloud, available at no cost! This means small businesses can access top-notch first-party data, essential for creating hyper-personalized customer experiences.
Why does this matter? Well, AI could be the secret sauce for small businesses looking to save time and resources. Imagine cutting down those endless hours spent drafting emails by automating content creation and personalization. It’s a game-changer!
Steve Hammond, EVP and GM of Marketing Cloud, emphasized how this integration of CRM, AI, and data empowers businesses to deliver those seamless, connected experiences that customers crave.
With Marketing Cloud Growth, small businesses can dive into Data Cloud and generative AI directly within their workflow. This means lightning-fast audience segmentation, quick campaign creation, and personalized customer relationships—all in one place!
But wait, there’s more! Data Cloud allows companies to unify customer data across marketing, sales, service, and commerce, providing a 360-degree view of customers. And Einstein 1? It’s there to supercharge everything with AI-powered insights, ensuring real-time context and data security.
From the customer’s perspective, like Matthew Kemp from Formula 1, Salesforce’s tools have been instrumental in understanding and engaging fans across physical and digital channels.
So, what’s the bottom line? Marketing Cloud Growth is poised to revolutionize small business marketing, starting with the US and Canada, with plans for global expansion. Plus, with Data Cloud available at no cost for Salesforce customers, there’s never been a better time to unlock the full potential of your business.
Find out more about how Marketing Cloud can fuel your small business growth here